What actually happens when companies apply automation & AI to ABM strategies?

Is Salesforce delivering on its AI productivity promises or just selling the vision?

And how do you build a movement around a new way of doing business?

That’s exactly what we’re looking at on this episode of GTM News Desk. Amos Bar-Joseph, CEO of Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:07) ABM is not a real strategy

(08:25) Is Salesforce actually benefiting from AI?

(12:29) What the Autonomous Business Model means

(17:51) Why AI doesn’t necessarily mean cutting people

(24:04) Building AI agents around content strengths

(29:16) Choosing marketing-led and partner-led over outbound

(35:03) The secret to a viral brand story

To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Amos Bar-Joseph: https://www.linkedin.com/in/amos-bar-joseph/

Our sources from today’s headlines:

• Just 40% of marketers say they’re using generative AI in ABM at limited scale, while 33% are still exploring it: https://www.digitalcommerce360.com/2025/06/18/b2b-marketers-abm-investment-targeted-strategies-ai/
• Salesforce Says AI Agents Will Handle Boring Tasks So Marketers Can Be More “Creative” https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/
• Financial Times reports AI Is Now “Agentic,” Meaning It Can Make Marketing Decisions On Its Own: https://www.ft.com/content/50f2c741-54b1-42a5-966b-edbc15d7e0b0?utm_source=chatgpt.com

Produced in partnership with: https://shareyourgenius.com/