Inside the C-Suite with Visa's CMO Frank Cooper on the NFL, AI, and Marketing
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Inside the C-Suite with Visa's CMO Frank Cooper on the NFL, AI, and Marketing
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About this listen
Frank Cooper, the Chief Marketing Officer at VISA, joins Forbes senior writer Jabari Young on The Enterprise Zone at Nasdaq MarketSite. In the discussion, Cooper talks about VISA's shift away from its partnership with the NFL, the future of marketing, and reflects on his career journey—from Motown Records to stints at BlackRock and overseeing Pepsi's mega deal with Beyoncé.
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