Inside the Attention Economy: MTV, Build-A-Bear & the Price of Feeling
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Inside the Attention Economy: MTV, Build-A-Bear & the Price of Feeling
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About this listen
MTV didn’t die — we killed it by scrolling. In this week’s episode of BRANDED Weekly, Ben Kaplan breaks down how nostalgia, dopamine, and brand emotion are reshaping business.
From MTV’s collapse to Build-A-Bear’s 2,000% stock surge, Chili’s viral mozzarella moment, and Michael Jordan’s $70M jet, we explore the one metric that now decides who wins: attention.
The real question? In 2025, how much is your brand’s emotion worth?
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