Inside M&T Bank’s Playbook: Sports Marketing, Brand Loyalty, and Community Impact cover art

Inside M&T Bank’s Playbook: Sports Marketing, Brand Loyalty, and Community Impact

Inside M&T Bank’s Playbook: Sports Marketing, Brand Loyalty, and Community Impact

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 This week on Skin In The Game, John Cimperman and Tim O’Shei sit down with Jan Liebchen, Senior Vice President of Brand Marketing at M&T Bank, to explore how one of the region’s most recognizable brands uses sports and community partnerships to deepen its connection with customers.
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