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Inside Information

Inside Information

By: Hosted by Laura McGowan | A Tweddle Group Presentation | Produced Written & Edited by Joe Frezza & Laura McGowan | Audio Engineered by Meredith Davidson
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 Product information: it's the place where humans and technology meet. Could better product information, better customer support and better service information create a new level of end-user experience AND improve our businesses in the process? Join Laura McGowan for Inside Information--everything you ever wanted to know about product information, but were afraid to ask.© 2025 Tweddle Group Economics Management Management & Leadership
Episodes
  • 02. Field Service Europe 2025, Part 1 | Charlie McNiff

    02. Field Service Europe 2025, Part 1 | Charlie McNiff
    Dec 30 2025

    02. Field Service Europe 2025, Part 1 | Charlie McNiff

    What is the state of field service in 2025? While the industry's digital transformation is, arguably, still underway—here comes AI to shuffle the deck again.

    We attended one of the world's largest field service events to see how companies are navigating all this dramatic change.

    Part One of our coverage of Field Service Europe, 2025.

    Featuring an interview with Field Service Director Charlie McNiff of World Business Research (WBR).

    More resources:

    Visit the official website for Field Service Europe.
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    20 mins
  • 01. Adrienne Simowski | Developing In-Vehicle AI | Consumer Interviews

    01. Adrienne Simowski | Developing In-Vehicle AI | Consumer Interviews
    Dec 17 2025

    01. Adrienne Simowski | Developing In-Vehicle AI | Consumer Interviews

    What if your car could talk to you? What if it could tell exactly what that warning light means, and what to do with it next? What types of questions would you ask it? What kinds of information would you want it to give you?

    Host Laura McGowan hits the streets to find out how consumers feel about the emerging field of in-vehicle AI.

    Then she sits down with Adrienne Simowski, one of the developers behind AVA, the Advanced Vehicle Assistant designed to support OEM warranty and after-sales while enhancing driver safety and convenience.

    More resources:

    To learn more about AVA visit: info.tweddle.com/en-us/ava
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    29 mins
  • Inside Information - Series Teaser #2

    Inside Information - Series Teaser #2
    Dec 8 2025

    Product support material often makes or breaks our relationship to a brand. Join Host Laura McGowan for a deep dive into the world of help desk call centers, cutting-edge AI diagnostics and dueling explainer videos. Find out how product information gets made, and all the ways it could make life better, on Inside Information.

    Coming soon.
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    1 min
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