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Inside Information

Inside Information

By: Hosted by Laura McGowan | A Tweddle Group Presentation | Produced Written & Edited by Joe Frezza & Laura McGowan | Audio Engineered by Meredith Davidson
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 Product information: it's the place where humans and technology meet. Could better product information, better customer support and better service information create a new level of end-user experience AND improve our businesses in the process? Join Laura McGowan for Inside Information--everything you ever wanted to know about product information, but were afraid to ask.© 2025 Tweddle Group Economics Management Management & Leadership
Episodes
  • Roberto Coccoluto | Building a Better Electronic Parts Catalog

    Roberto Coccoluto | Building a Better Electronic Parts Catalog
    Feb 25 2026

    06. Roberto Coccoluto | Building a Better Electronic Parts Catalog

    How much money gets left on the table when an Electronic Parts Catalog is outdated or hard to use?

    Why is it still so difficult for technicians to get the right replacement parts?

    And why does updating an EPC still require so many hours of manual data entry?

    Laura McGowan, host of the Inside Information Podcast, talks with Roberto Coccoluto of Tweddle Group Italia. Roberto's team spearheaded the development of Tweddle Group's EPC, so he's uniquely qualified to examine the challenges EPCs present, the best ways to address those challenges, and how smart companies turn their EPCs into a whole new competitive advantage.

    More resources:

    Visit Tweddle Group Italia's LinkedIn page.

    Learn more about Electronic Parts Catalog.

    Send your questions and feedback to Inside Information at podcast@tweddle.com
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    21 mins
  • 05. Interviewing AVA | Rob Wiseman

    05. Interviewing AVA | Rob Wiseman
    Feb 11 2026

    05. Interviewing AVA | Rob Wiseman

    If you had a direct line into your car's brain, would you use it?

    What if it could tell you about an important recall?

    What if it knew which family member was behind the wheel, and could tailor information to that specific person?

    This week, Laura McGowan talks with AVA, the AI-driven Advanced Vehicle Assistant, to find out what it's like to be an in-cabin support platform.

    Then, Laura catches up with Rob Wiseman, the Content Development Manager behind AVA's incredible product knowledge.

    It's a fascinating, one-of-a-kind look inside the "mind" and behind the scenes of a cutting-edge driver assistance system.

    More resources:

    Listen to Inside Information Episode 01 for our interview with AVA Product Developer Adrienne Simowski.

    To learn more about AVA, visit AVA: Advanced Vehicle Assistant.
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    25 mins
  • 04. What IS Product Information?

    04. What IS Product Information?
    Jan 28 2026

    So, what do you do when you need to understand a product or piece of technology better?

    Do you look things up when there's a problem? Put in a call to phone support? Or do you just wing it, fiddle around, and hope for the best?

    What is product information?

    In fact, it's everything from the back of a medicine packet to the diagnostic platforms used in the service bay of your authorized dealer, from the manual in your glovebox to the unofficial explainer video you just watched on YouTube.

    Today, we hit the streets to find out what consumers prefer and what frustrates them about their product information.

    More resources:

    For more information, visit tweddle.com
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    19 mins
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