Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari
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Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari
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Narrated by:
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About this listen
The ASYMMETRIC Crew today:
Revant: Founder, Mosaic Wellness
Shantanu: Founder, Bombay Shaving Company
Chirag: Founder, GoKwik
00:00 Coming up
01:09 Intro and Welcome to Sameer Maheshwari!
02:03 Health & Wellness in India Over the Years
6:09 HealthKart’s Evolution Since 2009
13:27 Health & Wellness TAM
14:24 The Arc Product-Market Fit Framework
22:23 Health & Wellness: Hard Fact or Hair on Fire?
29:40 What is a Brand, Really?
36:08 Product & Marketing for Health & Wellness
38:37 Consumer Trends in Protein Consumption
42:05 Social Media - The Gamechanger?
45:48 How Much Protein Do We Actually Need?
50:13 Making Protein for the Indian Masses
57:55 Making Protein Mainstream
01:09:01 Market Dynamics in Sports Nutrition
01:11:36 Challenges of Subscription Models
01:16:00 Direct-to-Consumer Strategies
01:25:27 Going Public: Timing and Strategy
Charts referred to in the episode:
https://drive.google.com/file/d/1Wu6bJzd1lVjOFQztALYV5R6YjGx4XN2H/view?usp=drive_link
MuscleBlaze ad referenced in the video:
https://www.youtube.com/watch?v=JG9Ii3MyOzw