Input Doc: Marketing Interviews cover art

Input Doc: Marketing Interviews

Input Doc: Marketing Interviews

By: Clyde Golden
Listen for free

About this listen

Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.Clyde Golden / Input Doc 2021 Economics Leadership Management & Leadership Marketing Marketing & Sales
activate_mytile_page_redirect_t1
Episodes
  • What Motivates People To Give - Savitha Reddy Pathi
    Jul 19 2021

    Savitha Reddy Pathi is the Deputy Director of Climate Solutions, a nonprofit in Seattle that's focused on accelerating clean energy solutions to the climate crisis. In this episode, Savitha and Tim talk about:

    • How Climate Solutions is helping fight the climate crisis
    • How relationships with donors have changed due to COVID-19
    • What motivates people to give to nonprofits
    • How nonprofits find donors, and how donors find the right organizations working on a cause they care about
    • How local changes can have a nationwide impact

    Episode Transcript & Mentions

    Clyde Golden is an email marketing and digital direct agency in Seattle with expertise in creating world-class data-driven messaging across the customer journey.

    Show More Show Less
    37 mins
  • Why Algorithms Rob Us Of What Truly Matters - Hanson Hosein
    May 24 2021

    Hanson Hosein is a documentary filmmaker and storyteller. Currently, Hosein is Co-Founder of the University of Washington’s Communication Leadership graduate program, President of HRH Media Group, and a co-principal of MIRA!. In this episode Hanson and Tim speak about:

    • How to set up a successful interview
    • Hanson’s book, “Storyteller Uprising” 
    • Hanson’s  documentary, “Independent America, the Tulane Search for Mom and Pop”
    • The shifting perspectives regarding technology
    • Thinking profoundly about social platforms
    • How algorithms favor stories that have the most intensity and heat 
    • An argument for making communication difficult
    • What Hanson is doing with MIRA! 
    • Teaching the new generation to think things through ethically before they join the tech workforce
    • Whether companies actually know how to use the first party data that they have.
    • The mistrust in institutions.
    • Agreeing on a single narrative as a country, and what happens if our country can’t agree.
    • Sharing your political stance as a business owner
    • Being politically and socially useful as a small business.
    • How people react in a crisis
    • What it is like to be a reporter during a crisis
    • Documenting a story while living it
    • Deciding if a moment is worth recording 
    • Defining loyalty and trust in relation to storytelling

    Episode Transcript & Mentions

    Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

    Show More Show Less
    50 mins
  • The Progress Pride Flag, and the Realities of Intellectual Property - Daniel Quasar
    May 10 2021

    The designer of the Progress Pride flag comes on Input Doc to talk about their creative process when creating the flag, what it was like to have their intellectual property go viral, and how they balance being creative with being a business owner. 

    Daniel Quasar, a graphic designer and musician living in Portland, Oregon, designed the Progress Pride Flag in 2018. In this episode Daniel and Tim speak about:

    • Why the traditional Pride Flag needed an update
    • The history of the Pride Flag
    • How Daniel Quasar released the Progress Pride Flag to the internet
    • What it is like for your artwork to go viral
    • Critics of the Progress Pride Flag
    • Controlling the use of your intellectual property
    • Rainbow capitalism
    • What it’s like to suddenly be a small business owner
    • How the Progress Pride Flag has impacted the queer community
    • Keeping the mission in the forefront of the business
    • Daniel’s creative progress for the creation of the Progress Pride Flag
    • The meaning behind the flag’s chevron

    Episode Transcript & Mentions: 

    Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

    Show More Show Less
    36 mins

What listeners say about Input Doc: Marketing Interviews

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.