What does leadership really look like when the cameras are off?

In this episode of Leadership Backstage, I sit down with Amy Murray, Partner at Pavone Group, for a conversation that goes beyond titles and success stories. We talk honestly about what it means to be a partner — the responsibility, the sleepless nights, the weight of decisions, and the moments that test you in ways no job description ever could.

Amy shares her 30+ year journey growing alongside one company as it evolved from a small startup into a multi-agency organization. Along the way, we unpack how early life lessons shape the way we lead, why institutional memory can quietly become a risk, and how leadership has changed in a faster, more data-driven world.

What stood out to me most was how deeply personal leadership is for Amy — from her love of handwritten thank-you notes to the influence of her mother, her faith, and the people who helped her along the way. This conversation is a reminder that leadership isn’t just about strategy or growth — it’s about intention, resilience, and the small choices that leave a lasting impact.

If you’ve ever wondered whether leadership is supposed to feel this heavy… you’re not alone.

In This Episode, We Talk About:

• What becoming a partner really requires
• The loneliness that often comes with leadership
• How perseverance and problem-solving are learned early
• The hidden risks of relying on institutional memory
• Why asking better questions builds stronger teams
• How small, thoughtful actions can matter more than big moments

About My Guest

Amy Murray is a Partner at Pavone Group, a multi-agency marketing and communications organization. With more than three decades of experience, Amy has helped guide the company through growth, diversification, and change — always with a people-first approach.

🌐 pavonegroup.com

📧 abeamer@pavone.net

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— Claudia

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