Show Summary

In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization. 

Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business.

Links Mentioned In This Episode 

Get RankMath for your WordPress website 

Get Local Falcon for Local SEO awareness 

Articles & Episodes Mentioned in the Podcast

Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEO

Episode 58 -Google  My Business Review
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 78-Google Adsense Update 2022
Episode 82- Near Me Seo: Top Local Seo Tips

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

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Show Summary

Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative. 

We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.

Links Mentioned In This Episode 

Episode 37- Strong Brand Identity Part 1: The Customer

Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

Episode 104 - Making Complex Ideas Simple: The Key To Small Business Marketing Sales

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram

Links Mentioned In This Episode 

Donald Miller - Story Brand

Articles & Episodes Mentioned in the Podcast

Episode 37- Strong Brand Identity Part 1: The Customer

Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

This Episode Sponsored By:

This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

 
Love our Podcast? Buy us a cup of coffee to help keep creating for you -  paypal.me/InkymaMarketingstrat 

Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 

Join Us on Social Media 

Facebook

YouTube

LinkedIn

Instagram