In this episode of Backstage Money, Jason K Powers sits down with Jack McCarthy, entrepreneur, touring veteran, and co-founder of IndieX at Indepreneur, the agency helping artists build sustainable, direct-to-fan revenue.

Jack shares his journey from touring guitarist and guitar tech to building one of the leading artist-focused e-commerce and marketing teams in the industry. He breaks down why so many musicians stay stuck in feast-or-famine income cycles and how treating your music like a real business can change everything.

The conversation dives deep into direct-to-fan sales, owning your data, e-commerce strategy, touring versus streaming income, and why artists need systems they can control. Jack explains how artists of all sizes can stabilize revenue, better serve their fans, and build long-term sustainability instead of relying solely on platforms and algorithms they do not own.

This episode is a must-listen for independent musicians, touring artists, managers, and anyone serious about building a music career that lasts.

Backstage Money is real-world finance for musicians, where music and money collide through honest conversations with artists and industry professionals who are living it.

Instagram: https://www.instagram.com/indepreneur

Indepreneur Site: https://indepreneur.io

IndieX Site: https://indepreneur.io/about-indiex

Instagram: https://www.instagram.com/backstagemoney

Facebook: https://www.facebook.com/backstagemoney

Get the free ebook, A Musician’s Guide to Infinite Banking, at

https://1024wealth.com/music