Episodes

  • Ep 433 - The Self Publishing Show
    Feb 6 2026

    James Blatch returns after an 18-month hiatus to relaunch the Self-Publishing Show and outline its new direction. In this solo episode, he reflects on why the show paused, what changed during that time with the Indie Writers Club, and how the podcast will evolve going forward with a new co-host. James also shares his clear, pragmatic stance on AI in publishing, discusses AI translations for authors, and previews upcoming projects, courses, and live events for the indie publishing community.


    Key Talking Points:

    • Why the Self-Publishing Show went on hiatus and what’s changing to make it more sustainable and community-focused going forward.

    • Lessons learned from the Indie Writers Club podcast, including community-building, industry discussion, and practical craft conversations.

    • James’ position on AI in publishing: embracing AI as a tool while calling out unethical practices and adapting to industry change.

    • A deep look at AI translations for authors, including why first-pass AI translations aren’t enough and how a multi-pass workflow improves quality.

    • What’s coming next: a new co-host reveal, future guests, Self-Publishing Show Live updates, and expanded community offerings.


    Links & Resources Mentioned
    • ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com
    • Indie Writers Club (podcast archive): https://indiewritersclub.com
    • ProWritingAid Novel Beginnings competition: https://prowritingaid.com/novel-beginnings

    • AI Translations for Authors waitlist: https://learnselfpublishing.com/aitranslations
    • Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive

    From learnselfpublishing.com


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    40 mins
  • 074 - Cara's Exit Interview
    Jan 30 2026

    In this heartfelt exit interview, Cara Clare reflects on her journey as a co-host of the Indie Writers Club alongside James Blatch. They discuss the significance of the podcast in their personal and professional growth, the exciting announcement of the Novel Beginnings contest aimed at supporting new writers, and the transition to the Self-Publishing Show. The conversation also delves into the nuances of writing spice, the complexity of emotions in storytelling, and the challenges of exploring different genres. As they wrap up, both express gratitude for their time together and the friendships formed through the podcast.

    USEFUL LINKS:

    PWA Novel Beginnings: https://prowritingaid.com/novel-beginnings

    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

    https://www.indiewritersclub.com/support



    Takeaways

    The Indie Writers Club has reached its final episode after 73 episodes.
    Novel Beginnings contest offers significant funding for new writers.
    AI struggles with writing spice, leaving room for human creativity.
    Emotions in writing should reflect complexity, not just surface feelings.
    Navigating genre challenges can be daunting for writers.
    The podcast has been a journey of personal growth for Cara.
    Writing requires balancing showing and telling emotions effectively.
    Friendships formed through the podcast have been invaluable.
    Transitioning to the Self-Publishing Show marks a new chapter.
    The importance of investing in craft alongside business in writing.



    Chapters

    00:00 Introduction and Exit Interview Context
    02:59 Novel Beginnings Contest Announcement
    05:39 Transition to Self-Publishing Show
    08:41 Writing Spice and Emotional Depth
    11:33 Show vs. Tell in Writing
    17:25 Balancing Emotion and Plot
    17:41 The Nature of Writing Questions
    18:40 Exploring Genre Preferences
    19:55 Challenges in Writing Crime Thrillers
    21:22 Creating Your Own Rules in Fiction
    22:57 The Role of AI in Writing
    24:11 Reflections on Personal Growth and Writing
    26:14 The Impact of Podcasting on Confidence
    28:11 Feedback and Future Directions
    29:26 Closing Thoughts and Farewell

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    35 mins
  • 073 - What's Wrong with Hamnet?
    Jan 23 2026

    In this episode of the Indie Writers Club podcast, James Blatch and Cara Claire discuss the transition of Cara's writing project, 'The Chatterley Affair', into the marketing phase. And delve into a detailed critique of the film adaptation of 'Hamlet', comparing it to the original book.

    The conversation highlights the importance of character development, emotional engagement, and the role of directors and authors in film adaptations, culminating in a discussion about audience reactions and the overall impact of the film.

    USEFUL LINKS:

    Hamnet 5 Star Review from The i: https://inews.co.uk/culture/film/sobbed-through-hamnet-gut-wrenching-4104154 ($)

    I Hated Hamnet (Review) also from The i: https://inews.co.uk/culture/film/i-hated-hamnet-4167808 ($)

    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

    https://www.indiewritersclub.com/support




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    43 mins
  • 072 - Are You Owed Money by Anthropic?
    Jan 16 2026

    In this third-to-last episode of the IWC Podcast, we will look at the Anthropic (Claude AI) settlement on offer to some authors. We'll explain what needs to happen by you if your name is on the official list and what your options are.

    This is the link I refer to in the show:

    https://www.anthropiccopyrightsettlement.com/ - this is the only official settlement website.

    USEFUL LINKS:
    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15
    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

    https://www.indiewritersclub.com/support

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    40 mins
  • 071 - Launching a Standalone Book
    Jan 9 2026

    In this episode of the Indie Writers Club, Cara talks us through her launch strategy for a standalone book (a Chatterly retelling with vampires and spice!).

    This is one of the toughest challenges for indies. Our process generally relies on series and readthrough, but with the many options emerging for exploiting your book (translations, special editions etc) might this be a future strategy we can all follow?

    **** WARNING - NSFW - WE DO DISCUSS SPICE SCENES ****

    USEFUL LINKS:

    Join the AI Translations course waitlist:

    https://www.learnselfpublishing.com/aitranslations

    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

    https://www.indiewritersclub.com/support

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    50 mins
  • 070 - Cara's Big Announcement!
    Jan 2 2026

    This week Cara and I review the current happenings in the world of indie and we briefly discuss our own plans for 2026.

    And at 43.47 (if you want to skip ahead) Cara makes a sad announcement :(

    We both wish you a Happy New Year and here's to an enjoyable, fun 2026!

    James.

    USEFUL LINKS:

    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

    https://www.indiewritersclub.com/support

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    48 mins
  • 069 - Navigating Christmas as an Indie Author
    Dec 24 2025

    In this festive episode of the Indie Writers Club, James Blatch and Cara Clare discuss the challenges of taking downtime during the holiday season while managing their writing businesses. They reflect on sales trends during Christmas, share personal experiences with marketing strategies, and delve into the impact of TikTok's algorithm changes on book promotion. The conversation also highlights success stories in indie publishing, the implications of AI in translations, and innovative book launch strategies. Finally, they share their favourite Christmas movies, emphasising the nostalgia and comfort these films bring during the holiday season.


    Takeaways

    Taking downtime during the holidays can be challenging for business owners.
    Sales trends often dip during the holiday season, particularly for eBooks.
    Marketing strategies need to adapt to changing platforms like TikTok.
    Success in indie publishing often comes from direct engagement with readers.
    AI can be a useful tool for translations, but it requires careful management.
    Book launch strategies are evolving, with influencer marketing gaining traction.
    Nostalgia plays a significant role in holiday movie preferences.
    The pace of change in the publishing industry is accelerating.
    Personal experiences can inform marketing decisions and strategies.
    Finding a balance between work and downtime is essential for creativity.

    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

    https://www.indiewritersclub.com/support


    Chapters

    00:00 Christmas Reflections and Business Challenges
    03:03 Marketing Strategies During the Holiday Season
    05:48 Navigating TikTok's Algorithm Changes
    08:47 Celebrating Success: Sasha Black's Journey
    11:34 The Future of AI in Translations
    14:35 Book Launch Strategies and Influencer Marketing
    21:06 Christmas Movie Nostalgia
    26:46 The Comfort of Familiar Films
    31:06 Jane Austen and Holiday Humor

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    33 mins
  • 068 - Direct Selling with Etsy
    Dec 19 2025

    In this week's episode Cara and James are joined by Robin Bennett-Freebairn whose non-fiction gift books are flying off the virtual Etsy shelves. This has big implications for special editions and box sets, especially at this time of year.

    USEFUL LINKS:
    Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15
    https://www.prowritingaid.com

    Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.
    https://www.indiewritersclub.com/support

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    47 mins