In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.

Key Takeaways:

- Why earned media is crucial for AI visibility and brand reputation

- Niche outlets are becoming more important in PR strategies

- The future of journalism in the AI era

Episode Timeline:

2:00Muck Rack's new tool: Generative Pulse

4:35 What does Generative Pulse look like for a client?

6:45Generative Pulse helps in a crisis

7:30How has AI changed the PR world and beyond in the past 18 months?

8:30People are using AI for retail purchases

10:22Muck Rack's AI search study insights

12:30Why does AI love learned media?

14:15ChatGPT's initial shortcomings

15:50Strategies for increasing AI visibility

21:00Crisis management with AI Tools

22:40Introduction to AI agents

25:30Building the ultimate agent

28:40The future of journalism and AI

This episode’s guests:

• Linda Zebian on LinkedIn

• Matt Dzugan on LinkedIn

• Muck Rack's free report at GenerativePulse.AI

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