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In the Sauce

In the Sauce

By: Heritage Radio Network
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About this listen

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands.


In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

© © 2018 Heritage Radio Network Economics Social Sciences
Episodes
  • Building a Commodity into a Brand

    Building a Commodity into a Brand
    Feb 12 2026

    Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer behavior, convincing farmers, retailers and consumers that "apples to apples" is a wild misunderstanding.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    57 mins
  • Building Taste and Texture

    Building Taste and Texture
    Feb 5 2026

    Griffin Spolansky is the Co-Founder and CEO of Mezcla, the protein bar brand known for its bold flavors and distinctive “puff-crispy” texture. On this episode of ITS, Griffin and Ali talk about the bar category, getting partners to bet on your brand, and keeping your business as simple as possible.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    52 mins
  • Building True

    Building True
    Jan 22 2026

    Abe Kamarck is the founder and CEO of True Made Foods, the clean-label ketchup and BBQ sauce brand made with real vegetables instead of added sugar. On this episode of ITS, Abe shares his experiences with Ali as True Made Foods has lived through the full arc of modern startup CPG: The go-go growth years, over expansion, broken partnerships, logistics chaos, and the hard work of cutting back to get profitable.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 hr and 6 mins
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