In The Making Of: Niilo Pirttijärvi
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In The Making Of: Niilo Pirttijärvi
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Summary
On this episode of The Making Of Hosted By Jack Pitts, I sat down with Niilo Pirttijärvi, the co-founder & CEO of Inven, to talk about how AI is changing the way private equity firms find and analyze deals.
We talked about how sourcing has traditionally worked in private equity and why Niilo believed there was an opportunity to rethink it using AI. He walked me through his path from McKinsey & Company to starting Inven, the early days of building the product, and what it took to land their first customers.
What stood out to me was how much relationships still matter in private equity, even as technology gets more powerful. We also got into the realities of building a SaaS startup, working with VCs, and where tools like Inven could take the industry next.
If you're interested in startups, private equity, or how AI is actually being used in business today, I think you’ll enjoy this conversation.