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In Search Of...

In Search Of...

By: Dan Barker
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 "In Search Of..." is the go-to podcast for auto dealers, marketers, and decision-makers who are tired of the noise and ready for real talk. Hosted by Wikimotive CEO Dan Barker, each episode dives into what actually drives results—and what it really takes to sell more cars. No fluff. No filler. Just candid conversations, bold insights, and proven tactics built for the showroom floor and the boardroom alike - offered up by some of the best minds in automotive & automotive marketing. You’re not just looking for answers. You’re In Search Of... something better. And we’re here to deliver it.2025 Economics
Episodes
  • Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)

    Owning Households, Elusive Audiences & the Pursuit of Perfection (w/ Tara Rego)
    May 12 2025

    In this premiere episode of In Search Of…, Dan Barker (CEO, Wikimotive) and Zach Billings (Co-founder, Wikimotive) sit down with Tara Rego (Director of Strategic Partnerships, Spectrum Reach) to demystify the evolving world of OTT video advertising.

    From her unorthodox entry into automotive retail to her leadership in digital media strategy, Tara shares sharp insights into audience fragmentation, data-driven targeting, and how to measure the true contribution of OTT within a dealership’s marketing mix.

    This is the episode for anyone trying to make smarter media buys, understand household-level attribution, and follow the data—in order to sell more cars.

    And if you're looking to sell more cars, visit Wikimotive for more insights into SEO, SEM, and Social Advertising, and a better understanding of the white glove services that we offer.

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    33 mins

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