I'm Running Out of Time. cover art

I'm Running Out of Time.

I'm Running Out of Time.

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 Dear Permission to be Powerful Reader,Follow these instructions to the letter.Here’s my request:I want to know why you read this blog.Tell me in the comments.I can only speculate.But there isn’t much time.We were at 88,000 subscribers to my new mystery list.We’re now closing in on 100,000.But that may not be good enough.There’s basically no time left.There’s no manual for how to manage a list of this size.I’m figuring things out as I go.I’ve made big, dumb mistakes.I’m taking risks that may not pan out.But…As I was saying before…I retired from freelancing after Tony Robbins fired me.That was the last straw.Every single client is always the same.I’m done placing my faith in other people.I’m done waiting for people to do what’s right.What’s fair.What’s respectful.I’m not waiting for these hooligans to give me recognition for the hard work I’ve contributed to my field.It’s a dog-eat-dog world out there.I’m not saying f**k freelancing for everybody.Just me.Freelancing is a GREAT starter business:You’re broke.You have no network.You have no experience.Freelancing will give you connections and experience very quickly.The problem is that it’s a shitty business model.There’s no leverage.Some freelancers seem to be eating well.But the weaknesses of the model are unjustifiable after a point.In other words:Pay your dues.Then get the f**k out and build a smarter business.If you can survive among crooks and thieves as long as I have…You’ll learn.I got very good with people.I learned how to wine and dine.How to get into a client’s head.How to make them feel important.Like my number one priority.Juggling Tony Robbins with other clientsfelt like multiple girlfriends competing for attention.My biggest mistake was letting it slip that I had other clients.Sounds weird.But every client wants to be your number one.Nobody likes sloppy seconds.These people put me through it.In short:I went through hell…Until I became the Devil.I became the mythic copywriter they whisper about.The one who could massage a headline just right.Spin a new angle out of thin air.Spot the hidden weaknesses in ads and sales pages that were quietly costing clients a fortune.It’s sick.I started on Elance in 2011.I was so hungry that year, I weighed 169 pounds.I’m 198 today.I rotated three food banks to keep myself fed.I rationed food.I worked around the clock out of my bedroom.In the afternoons, I went to a beat-to-s**t public library.Broken chairs.Fluorescent lights.Wi-Fi that dropped every ten minutes.One day, a woman at the public computer next to me couldn’t figure out how to log in.She had a full-on nervous breakdown.Crying. Shaking. Talking to herself.The librarians had to come over and calm her down.I’m sitting in the corner trying to write a sales page that might decide whether I eat that week…This is what my office looked like:I had five roommates.I slept in my closet and used my bedroom as my office.I furnished it with junk the local college kids left on the street.That’s the environment I learned to perform in.Three years in, when I finally landed Ramit Sethi,it was the first time in my adult life I could actually:Rent a decent apartment.Feed myself.Have enough left over to eat at a restaurant once a week.I still didn’t have a car.I was still taking the bus as a college graduate.When Ramit fired me, I blamed myself.I locked myself in a room for three days.Didn’t leave.I wanted to die.I thought it was over.I thought I’d never get another real client again.I thought I was going back to Elance hell for good.Back to the people who nickel-and-dimed me.I worked with so many lunatics during those years.Those were some dark times.I didn’t even realize how many of them were scammers.I was hungry.I was trying to keep the lights on.One food bank in particular sticks with me.Every other Wednesday.Noon.Grocery bags in my hands.Standing in line for an hour or two.Waiting for:Tuna.Six eggs.Cereal.Milk.Produce that was a day from being thrown out.That whole afternoon gone just to get food.Because I couldn’t yet figure out how to charge enough to live.That’s what it took just to stay in the game.But I’m also the most tenacious motherfucker on earth.I had a third-world disadvantage.It became my secret weapon.Most of these people wouldn’t last a day in St. Lucia.This is nothing compared to the poverty I grew up in.But I also crossed paths with remarkable people.New York Times bestsellers.Forbes 30 Under 30 entrepreneurs.Brilliant minds.Experts in their fields.Charlatans alike.My first big client was Ramit Sethi in 2015.I beat out 200 other copywriters for that gig.It was a big deal at the time.People was talking about me on forums.I couldn’t even legally work in the U.S. back then.Unbeatable will got me there.Here’s the part that only hit me recently:Ramit paid me five thousand dollars a month.Ten years ago.When I was still relatively new.Fast forward to Tony Robbins.After ...
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