Udi Ledergor is the Chief Evangelist and former CMO at Gong, where he helped define an entirely new category in B2B SaaS and turn a call-recording idea into a global revenue platform. He started in Tel Aviv’s performing arts scene, moved through product management and multiple head-of-marketing roles, and has spent 20+ years turning complex tech into stories people actually care about.

With a background that blends stagecraft, magic, and enterprise GTM, he offers hard-won insights into category creation, demand gen vs product marketing, hiring for potential, and how to make even your privacy-policy email memorable. In this episode, he discusses the real story behind “revenue intelligence,” his framework for your first marketing hires, why courageous marketing requires psychological safety, and why email stubbornly remains the most underpriced B2B channel.

In Today’s Episode We Discuss:

00:01 Welcome & Introducing Udi Ledergor

00:42 Growing Up Performing in Tel Aviv

02:08 From Computer Science to Product and Marketing

03:56 Leadership, Trust & Creative Risk-Taking

06:15 Product vs GTM: Building a Winning Engine

07:12 Gong vs Competitors: Small Edges, Big Outcomes

11:48 The “Quarter From Hell” & Gong’s Origin Story

14:20 Why the Shift from Conversation Intelligence to Revenue Intelligence

18:45 Breaking Through with Courageous Marketing

21:58 Data, Storytelling & When to Reveal the AI

24:37 Early-Stage Marketing Mistakes Founders Make

26:32 Udi’s Framework for Hiring Your First Marketer

29:50 The Missing Role: Product Marketing & Enablement

31:58 Writing Courageous Marketing & Its Core Message

34:22 Creating a POV That Polarizes (In a Good Way)

36:40 Turning a Privacy Email into a Brand Moment

38:57 Mascots, Dogs & The Hidden Layers of Brand

41:25 Hiring for Potential, Not Pedigree

44:09 How Udi Advises Startups as an Angel

46:52 The Underrated Power of Email in B2B

49:28 Lessons from Writing a Nonfiction Book

52:10 What’s Next for Udi & The Future of Revenue AI

53:02 Closing Thoughts & Episode Wrap-Up

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