Alex shares his journey from achievement-driven tech sales leader to founder of Alluviance, a movement bridging high performance with deep personal work. After helping grow a company from $25M to $250M in revenue while leading top-performing teams, Alex discovered that external success wasn't filling the void inside. He opens up about his struggles with anxiety, depression, and the achievement paradox—where hitting every goal left him asking "what's next?" within minutes. Alex reveals how he transformed his sales teams by introducing breath work, meditation, and mental health practices alongside traditional sales training, creating a culture where people didn't want to leave. He breaks down the "inner game" of sales, explaining why 93% of influence comes from tonality and energy rather than words, and shares practical strategies for connecting with yourself before connecting with prospects. From naming his insecure parts to embracing vulnerability as strength, Alex demonstrates how doing the deep inner work doesn't just make you a better person—it makes you exponentially more effective in business and life.

Chapters:

• (00:00:00) - Welcome and introduction to Alex Kremer
• (00:01:33) - Alex's journey from tech sales to founding Alluivance
• (00:03:42) - The achievement paradox and filling the void
• (00:06:48) - Combining conventional success with conscious leadership
• (00:09:00) - Introducing breathwork and mental health to sales teams
• (00:12:43) - The importance of self-connection in sales
• (00:15:00) - The 7-38-55 rule: How you really influence people
• (00:19:00) - Finding your North Star and vision
• (00:22:00) - Building capacity through discomfort
• (00:25:13) - The shift from corporate identity to essence-led living
• (00:28:00) - Commission breath and genuine connection
• (00:33:42) - Meeting your shadow parts: Herbert and emotional wholeness
• (00:37:00) - Vulnerability as strength in leadership
• (00:42:00) - The sacred formula: Community, craft, and self
• (00:46:00) - Real results and transformations from Alluviance

Links And Resources:

• Website
• Alex Kremer on LinkedIn
• IgKnight the King
• Book a Call with Dr. Michael Diamond
• IgKnight the King on Facebook
• Dr. Michael Diamond on Instagram

Thanks so much for joining us this week. Want to subscribe to IgKnight the King? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this powerful episode, Michael sits down with Francis Piché, founder of The Knight Club men's group, for a deep dive into authentic men's work and personal transformation. Francis shares his raw journey from a corporate photocopier salesman to a men's work facilitator, including the pivotal moment when he nearly ended his life and how his brother's intervention changed everything. They explore the psychology of fear versus excitement, the courage required to step into the unknown, and why most men wait for a "truck" to hit them before making necessary changes. Francis introduces The Heroic Code - a framework built on humility, excellence, respect, optimism, integrity, and courage - and explains why being the "lighthouse" in turbulent times is essential masculine energy. The conversation covers decision-making, the power of "I am" statements, the illusion of the pro/con list, and why 95% of our behavior is controlled by subconscious programming. They discuss the critical difference between goals that drain you versus goals that excite you, the importance of constant spaced repetition in rewiring the brain, and why your focus determines your reality. Francis shares the staggering statistic that your chance of being alive is one in 400 trillion - making life itself more miraculous than winning the lottery 300,000 times - and challenges men to use their unique gifts fully. This episode is a call to action for any man feeling stuck, unfulfilled, or ready to step into his highest potential.

Chapters:

• (00:00:00) - The Raw Truth About Men's Work: Why Most Men Stay Stuck (And How to Break Free)
• (00:02:15) - Fear vs Excitement: The Same Physiology
• (00:05:42) - Francis's Origin Story: From Montreal to Vancouver
• (00:12:28) - Choosing Money Over Heart: The Four-Year Mistake
• (00:18:35) - Walking on Fire with Tony Robbins
• (00:21:10) - The Heroic Code: Six Values That Build Unstoppable Men
• (00:29:47) - I Am the Lighthouse: Standing Solid in the Storm
• (00:35:20) - Decision Before Clarity: Making the Leap Into the Unknown
• (00:42:18) - Your One in 400 Trillion Chance to Be Alive
• (00:46:52) - The Knight Club: Building Brotherhood and Legacy

Links And Resources:

• Connect with Francis Piche and The Knight Club: https://www.francispiche.com/
• Francis Piché on LinkedIn: https://www.linkedin.com/in/francispiche/?originalSubdomain=ca
• IgKnight the King: https://igknighttheking.com/
• Book a Call with Dr. Michael Diamond: https://calendly.com/drmichaeldiamond/30min
• IgKnight the King on Facebook: https://www.facebook.com/igknighttheking/
• Dr. Michael Diamond on Instagram: https://www.instagram.com/michaeldiamond42

Thanks so much for joining us this week. Want to subscribe to IgKnight the King? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Michael Diamond sits down with Alok Appadurai to unpack real-world rites of passage, the power of acknowledgment, nervous system regulation, and upgrading the "invisible operating system" that silently runs a man's life. You'll learn a simple, powerful rite of passage you can run this month, the three A's (Awareness, Acknowledgment, Action), how to "repeat to imprint" so your words land deep, why asking for help is strength not weakness, nervous system regulation for fathers, partners, and leaders, and how to upgrade your Invisible OS across spiritual, emotional, physical, financial, and relational mastery. Expect practical frameworks you can apply with your son, your partner, your team, and yourself.

- 00:00:00 – Welcome

- 00:07:35 – The backstory: sobriety as a father's first rite of passage

- 00:10:10 – Designing a rite of passage with AI… then trusting presence

- 00:21:37 – The ceremony: chairs, sage, sunlight, acknowledgment

- 00:22:10 – Pouring in without pumping ego: "repeat to imprint"

- 00:25:00 – Say what your father didn't: sex, body, money, women, power

- 00:29:20 – Men are parched for acknowledgment: how to water the soul

- 00:34:00 – Taming ego while building a sturdy core self

- 00:40:50 – Invisible Operating System: finding and removing malware

- 00:47:30 – Asking for help fast: rewiring the lone-wolf myth

• Alok Appadurai -Founder of The Uplift Millions School
• IgKnight the King - Next Immersion November 13-16