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If Your Email List Feels Quiet Right Now, Here’s Why (And What to Do in January) [Ep 231]
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If Your Email List Feels Quiet Right Now, Here’s Why (And What to Do in January) [Ep 231]
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About this listen
If your email list feels quieter than usual right now, you’re not imagining it, but it’s probably not a problem either.
In this episode, I’m breaking down what’s actually happening in inboxes in January, why engagement often dips at the start of the year, and why panic-pivoting your strategy right now can do more harm than good.
What You’ll Learn in This Episode:
- Why January email engagement often feels flat (and why that’s normal)
- What not to change when your list feels quiet
- How inbox behaviour shifts at the start of the year
- Why simplifying and recalibrating is a sign of leadership, not failure
- How to re-establish trust and rhythm with your email list without pushing harder
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