Welcome back to IT'S A PR THING, where we help you build relationships that build business.

Today’s episode is straight talk for PR pros who want to do the work better. We’ll cover 10 strategies that help retool your thought process, load you up with practical approaches and transform your PR function into a relationship-building machine!

This is a mini-course – building from the basics while escalating to the more expert skills that drive you and your team beyond the “stay-on-message” culture. Each strategy hits the highlights with cut-to-the-chase, real-world experience.

And we finish off with access to an audio book that takes a deeper dive into each strategy, and we provide recommendations on how to use the chapters to transform your PR function.

Whether you’re working as the one-man-band PR pro in your organization, or you’re managing a multi-division PR operation, this episode is for you!

GOT TOPIC IDEAS? WE WANT TO HEAR THEM!

Send topic ideas and mailbag questions for a future episode to podcast@prthing.com We would love to hear from you!

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

Welcome back to IT'S A PR THING, where we help you build relationships that build business.

In today's episode we challenge the idea that public relations is about telling your story. Instead, the stories that matter most come from the people you serve.

Today you’ll learn how to shift focus from pushing messages and content to creating experiences that develop and maintain relationships across your organization's stakeholder spectrum. We’ll walk through how to ask better questions, listen with purpose, and design interactions that reflect what your stakeholders actually need. You’ll also learn how to treat relationships as hard assets—the real proof of value that can stand up to crisis, change, and public scrutiny. Whether you’re leading a small business or a large organization, this episode gives you practical tools to help others tell the story of how your work made a difference. Because the most powerful PR isn’t authored—it’s cultivated through the stakeholder experience.

OUR CASE STUDY ORGANIZATION Plahaus Tourist Home

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

NOTE: THIS RECORDING WAS PREVIOUSLY RELEASED ON OCT. 13, 2025.

THE ISRAEL / GAZA DEAL: A MASTER CLASS IN GLOBAL RELATIONSHIP CAPITAL

The peace deal between Israel and Gaza isn’t just a diplomatic headline—it’s a global master-class in relationship capital. As the remaining 20 living hostages are now released and reuniting with their families, we break down the five ways this moment proves that building relationships is not a soft skill. It’s power – power through people and connection.

Whether in the PR industry, politics, or any space where outcomes depend on people, the Israel/Gaza deal is a glaring reminder that developing, accessing and leveraging relationship capital can move mountains in geopolitical circles – and in our own communities and organizations.

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E