For those of us in public relations, Charlie Kirk’s death should ring our bell. Without freedom of speech, there is no PR profession. That’s a fact.

Today’s episode breaks down this point into four key areas where freedom of speech is vital to the existence of our profession – and in how PR is effectively practiced.

We’ll also cover insights from international students studying PR in the United States, and tackle the question about recent employee firings and what they signal for anyone representing an employer’s brand or responsibility to the community.

Finally, we'll wrap up with a relevant book recommendation that anyone in PR leadership should read.

There’s a lot to unpack in this episode, so get ready to take some notes.

So how much does it cost you when your logo flops? And is it the what or the how that brings on the flop? And did our reigning grand champion of logo flops – Cracker Barrel – miss a real opportunity to leverage a branding change?

Join me today as we learn what a logo flop can cost you in hard dollars and cents, the lessons from Cracker Barrel’s recent experience, and most importantly, an alternative approach that could have involved customers in the change – and let everyone own the new brand look together.

Let’s all dive into some PR learning love, and explore why this great Cracker Barrel controversy is a glaring demonstration of why we must seek first to understand, to know our stakeholders, and to strive to build that all-important relationship capital.

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

Poor customer experience is driving poor mental health -- and that's a PR thing and a brand destroyer.

Join me today as we hear what studies and experts have to say, and how a U.S. culture of poor customer service and experiences is damaging the public's mental health in several ways.

As we wave our banners about being compassionate, empathetic, kind and caring -- we as a U.S. business culture across all industries are missing the opportunities to show these behaviors in our customer interactions every day.

Are you ready for this kind of truth?

Of course you are -- you're a PR pro! Let's dive in for some more PR learning love!

GILES CROUCH: "HOW TECHNOLOGY FAILED CUSTOMER SERVICE"

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E