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Ep#30 [Chris Dent] "They are taking all the short cuts, not building a sustainable model."
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Ep#30 [Chris Dent] "They are taking all the short cuts, not building a sustainable model."
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Growers cannot transform alone. The business model around them must change too.
The wine industry is deeply interconnected, yet we continue treating each challenge as an individual problem.
Growers can change how they farm and what they plant, but they cannot rebuild demand, reconnect with consumers or transform the value chain alone.
The future of growers depends on the whole industry recognising that it must change together.
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