Customize the Fundraise for the Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the founder will find that investors vary in their approach to the startup's fundraise.

Some will want a valuation set while others just want to be in the deal.

Some will invest because of the team, others because of the product or sector.

Founders should customize the fundraise for the investor.

For those who want to be in the deal, the founder should use a convertible note to capture them in the round.

For those who want a valuation set, the founder should keep those investors updated so that when the price gets set, those investors will join the round.

The founder should customize the presentation for each investor to highlight what is important to them.

In most cases, the presentation deck is the same, but the emphasis shifts to the interests of the investor.

For investors interested in investing in the team, focus on the team and their skills.

For investors interested in the sector, show the trends in the industry and how the startup is taking advantage of them.

The more you know about the investor, the more you can customize the presentation for them.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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