Brian Brooker // Creative Leader | GSD&M, Barkley, Bernstein-Rein, Garmin cover art

Brian Brooker // Creative Leader | GSD&M, Barkley, Bernstein-Rein, Garmin

Brian Brooker // Creative Leader | GSD&M, Barkley, Bernstein-Rein, Garmin

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Brian Brooker didn't just write ads. He wrote campaigns that ran for years and years, helped Southwest Airlines find its voice under the legendary Herb Kelleher, and built a 100-person creative org as CCO of Garmin. From his early days at Bernstein-Rein and Barkley & Evergreen in KC to his move to GSD&M in Austin, Brian brought a deceptively simple philosophy to every room he walked into. He brought back his learnings in Austin to Barkley and helped create the memorable Two Guys campaign for Sonic. In this episode, he sits down with Sam and Mike to talk about the work, the craft, and the principles that guided it all: keep it simple, take the side door, and never forget that everything matters.

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