Sarah and James unpack a question most AI programmes never ask early enough: is the data actually modelled? Drawing on recent benchmarks, documented enterprise failures, and hard ROI evidence, they explore why AI accuracy drops to zero without proper data foundations, why 80% of AI projects stall on data — not algorithms — and what leaders can do about it. From the London Whale to Walmart's checkout fiasco, this episode puts data modelling in the language of business risk, competitive advantage, and AI readiness.

References:

• A Benchmark to Understand the Role of Knowledge Graphs on Large Language Model's Accuracy for Question Answering on Enterprise SQL Databases
  https://arxiv.org/abs/2311.07509
• The Consequences of Poor Data Quality: Uncovering the Hidden Risks
  https://www.actian.com/blog/data-management/the-costly-consequences-of-poor-data-quality/
• The Root Causes of Failure for Artificial Intelligence Projects and How They Can Succeed
  https://www.rand.org/content/dam/rand/pubs/research_reports/RRA2600/RRA2680-1/RAND_RRA2680-1.pdf
• Generative AI Benchmark: Increasing the Accuracy of LLMs ...
  https://data.world/blog/generative-ai-benchmark-increasing-the-accuracy-of-llms-in-the-enterprise-with-a-knowledge-graph/
• How a Single Source of Truth for Data Unlocks Growth ...
  https://vizule.io/single-source-of-truth-data/
• Is a Semantic Layer Necessary for Enterprise-Grade AI Agents?
  https://www.tellius.com/resources/blog/is-a-semantic-layer-necessary-for-enterprise-grade-ai-agents
• The Consequences of Poor Data Quality: Uncovering the Hidden Risks
  https://www.actian.com/blog/data-management/the-costly-consequences-of-poor-data-quality/
• The Impact of Poor Data Quality (and How to Fix It)
  https://www.dataversity.net/articles/the-impact-of-poor-data-quality-and-how-to-fix-it/
• Impact of Poor Data Quality on Business Performance: Challenges, Costs, and Solutions
  https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4843991
• The ROI of Data Modeling ...
  https://sqldbm.com/blog/the-roi-of-data-modeling-speaking-to-the-c-suite-using-business-metrics/
• Master Data Management Case Study: Luxury Retail Transformation
  https://flevy.com/topic/master-data-management/case-master-data-management-enhancement-luxury-retail
• MDM case study: The value of the Golden Record and mastering your data
  https://qmetrix.com.au/case-study/mdm-case-study-the-value-of-the-golden-record-and-mastering-your-data/
• JPMorgan Chase London Whale C: Risk Limits, Metrics, and Models
  

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