Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata.

• AI was the headline theme, but the humanity angle landed harder with attendees.
• In-booth content creation has become the industry standard; Future Commerce pioneered it in 2017.
• FedEx's Jason Brenner reframed logistics as a brand trust moment, not just a last mile.
• Victoria's Secret CEO Hillary Super showed what vision-led turnarounds actually look like.
• Curious people will always find leverage. AI just multiplies what they were already doing.
• “Maybe by this time next year, we will see OpenClaw-specific agencies on the show floor.” – Phillip
• "If you're inherently curious and someone who likes to problem solve...AI is gonna help you, totally, without a doubt." – Alicia

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