Once you go sustainable, you never go back. Careers in sustainability may not always be obvious, but once you get involved in the sector, it has its claws in you.

Richard Mason is Positive Business Director at Pentland Brands – who include Speedo, Canterbury, Berghaus, and many more brands under their umbrella – and is a two-times Lancaster University graduate.

Richard talking us through how sustainability threaded through and was inspired by his studies at Lancaster and went on to influence his subsequent professional roles with the likes of AO and Burberry. And as we consider how we each end up in our careers, Jan reveals a boring teenage rebellion that revolved around accounting, Richard reveals how his mum sent him in the right direction.

We find out how sustainability has grown over the last two decades, and how it no longer sits separately from the rest of a company but rather as part of everything.

As we delve into how corporations consider sustainability in their operations, Richard talks about how businesses balance sustainability and innovation with considering consumers – while not being dragged down by unengaging jargon – and the influence of global politics on business operations.

We look at the challenges of brands selling clothes they do not always manufacture in-house, how clothing brands collaborate when it comes to sustainability in their supply chains, the challenges that regulations present to corporations, and how companies can no longer make unfounded green claims.

Plus, can you ski in Belgium? When is a journalist not a journalist? And did we really find some positives about AI?!

Discover more about Pentland Brands: https://pentlandbrands.com/our-brands/

And you can see the six points to check when figuring out if a green claim is genuine, or take part in a quiz on green claims to see if you understand the rules, here: https://greenclaims.campaign.gov.uk/