Summary

In this episode, Kelly discusses the need to craft compelling narratives that resonate emotionally and intellectually with the audience. The conversation also touches on the various formats of annual reports and how they influence the storytelling approach, encouraging organizations to reflect on their most significant developments and how to present them effectively.

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Takeaways

• The framework of annual reports is changing due to better donor communication.
• Storytelling is crucial in annual reports to engage donors.
• Crafting narratives involves making donors feel and think.
• Different formats require different storytelling approaches.
• Client stories are common, but institutional storytelling is also important.

Chapters

00:00 Welcome to Fridays 4 Fundraising

00:48 This Week's Focus: Annual Reports & Storytelling

01:34 How to Pick Stories for Your Annual Report

04:42 Resources to Support You

06:04 This Week's Assignment: Decide How to Tell a Story

Keywords

annual reports, storytelling, nonprofit communication, donor engagement, data presentation, narrative crafting, client stories, organizational growth, impact stories, communication strategies