Episode Summary

Summary

In this episode of Fridays 4 Fundraising, Kelly chats about the importance of conducting post-year-end gratitude campaigns to build donor loyalty. She discusses how organizations often bombard donors with requests for money without following up on the impact of their contributions. By effectively communicating the outcomes of donations and treating donors as partners, nonprofits can foster stronger relationships and encourage continued support.

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Takeaways

• Put equal effort into thanking donors as you do in asking for money.
• Donors want to know what happened after they donated.
• Treat donors as partners in your mission, not just sources of funds.
• Donors are passionate about the causes they support; acknowledge that passion.
• Creating a sustainable fundraising strategy is essential for long-term success.

Chapters

00:00 Welcome to Fridays 4 Fundraising

00:48 This Week's Focus: Gratitude After Year End

03:14 How to Do Gratitude Campaigns

05:32 This Week's Assignment: Find a Way to Partner with Your Donors

06:15 Fundraising Resource You can Afford

Keywords

fundraising, donor loyalty, gratitude campaigns, nonprofit, communication, donor engagement, fundraising strategy, donor partnership, nonprofit management, fundraising success