Why Usability is Key to User Retention
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Why Usability is Key to User Retention
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About this listen
In this conversation, we delve into the pivotal role of usability in product design and its profound influence on user retention. We underscore that even minor usability issues can result in substantial user drop-off, a fact that traditional analytics often overlooks. We argue that product teams frequently overlook usability problems due to their familiarity with the product, and we advocate for a paradigm shift that prioritizes user experience. To conclude, we urge teams to observe real users interacting with their products to effectively identify and address usability issues.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.