Lessons from Crumbl Cookies: How Micro Changes Elevate your Customer Experience and create raving fans

What if creating raving fans didn’t require doing more — just doing the ordinary better?

In this episode, we’re taking inspiration from Crumbl Cookies — a company that took something as simple as a cookie and turned it into an experience people obsess over. And if people can become loyal fans of a cookie, they can absolutely become raving fans of a thoughtfully elevated real estate experience.

• Why Crumbl’s business model works (and why people happily pay more)
• How anticipation, presentation, and experience build loyalty
• The difference between “good service” and an elevated client experience
• Why small, intentional upgrades matter more than big gestures
• How to create raving fans without adding more to your plate

You’ll hear practical, real-life ideas you can implement right away, including:

• Thoughtful touches at listing appointments
• Polished transaction update videos
• Supporting clients during stressful moments (inspection day, anyone?)
• Elevated pop-bys that feel meaningful, not gimmicky
• Buyer consultations that feel like a full experience
• Closing gifts clients truly remember
• Beautiful home value reports instead of basic emails
• Done-for-you listing prep that removes seller stress

• 🎧 Episode on our Closing Gift Boxes
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• 📲 Follow along on Instagram: @therealestatemomrevival

Thanks for listening to The Real Estate Mom Revival — I’ll see you back here soon 🤍