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In this episode of R.E.A.L. Real Estate Agent Life, we sit down with Alex Yu, Orange County team leader and coach who’s helped guide over $400M in sales and built a reputation for systems, service, and five-star client experiences.

Alex shares the real story behind his growth — including how he went from running bank-owned assets at Chase during the REO wave to building a high-performing real estate team… and what happened when the post-COVID market exposed the difference between being good and being lucky.

If you’re building a team, recruiting agents, or trying to create consistent lead flow in a tougher market — this one will hit home.

In this episode, we cover:

• Why “I want an agent just like me” is a trap
• The core values line you must draw (accept vs. reject)
• The hidden danger of making your agents’ lives “too easy”
• Why COVID created a generation of order takers (and what to do now)
• The truth about production numbers — and what they don’t prove
• How Alex thinks about community, service, and long-term brand equity
• The “Hands / Mind / Heart” framework for leading agents
• Where Alex would start if you dropped him into a new market at zero

Connect with Alex:
Instagram: @realalexyu

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