In this episode, Cheryl Knowlton and Dirk Zeller discuss:

• Timeless fundamentals of real estate: persuasion, communication, and objection handling

• Time management and focus are the biggest challenges for agents and entrepreneurs

• Importance of daily lead generation and prioritizing high-value, dollar-productive activities

• Power of practice and role play to master listing presentations and objections

• Building long-term wealth by investing in real estate, not just selling it

Key Takeaways:

• Time management is the core constraint for most agents, such as too much $25/hour work, not enough high-value, dollar-productive activity.

• Skill in persuasion, communication, and objection handling will always matter more than being good at social media trends because reels and TikToks may open doors, but it's your ability to guide clients through fear, anxiety, and decision-making that actually wins the business.

• Treat scripts, listing presentations, and objection handling like athletes treat drills—repetition off the field so you don't practice on live prospects.

• Focus is a competitive advantage in a world of constant pings, dings, and notifications, and turning devices off, setting clear boundaries, and creating distraction-free blocks of time is often the only way the compound effect of your actions can actually kick in.

• Real estate sales should be viewed as the engine that funds long-term wealth, not the end goal, and using your commissions to acquire and hold investment properties creates compounding, generational benefits that far exceed a single closed transaction.

"We're on the front lines of wealth creation, friends, in the real estate industry. And you got to get you some, and owning it is better than selling it."

- Dirk Zeller

About the guest, Dirk Zeller:

Dirk Zeller is recognized internationally as one of the premier speakers and coaches on sales, success, time management, and peak performance. Dirk's proven systems and strategies take ordinary performers and transform them into extraordinary performers. Zeller's strategies on wealth and success enable anyone to achieve financial independence in their life.

Connect with Dirk Zeller:

LinkedIn: https://www.linkedin.com/in/dirk-zeller-a481b83a/

Facebook: https://web.facebook.com/RealEstateChampions/?_rdc=1&_rdr#

https://web.facebook.com/dirk.zeller1/?_rdc=1&_rdr#

CONNECT WITH CHERYL:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/theknowltonteam/

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Instagram: https://www.instagram.com/cherylknows/

Show notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.