In this episode, we sit down with Adam Vanderhoof, founder of Oneida News and one of Central New York’s most genuine local storytellers. Adam takes us all the way back to the beginning — from filming in his parents’ basement to building a hyper-local video series that now racks up hundreds of thousands (and even millions) of views. What started as a passion for storytelling turned into a powerful platform focused on something we don’t get nearly enough of: positive local news.

Adam opens up about leaving Oneida for Washington, D.C., why the pull of community brought him back home, and how that return reignited his mission to highlight the people, businesses, and stories that make the area special. We talk about why positivity matters more than ever, how Oneida News operates more like a “Netflix-style” seasonal series than a traditional news outlet, and why Adam has zero interest in monetizing the platform — choosing instead to give back to the community whenever possible.

From veterans’ stories that bring real perspective, to local restaurants, food trucks, and everyday people quietly making a difference, this conversation is a reminder that some of the most powerful stories are happening right around the corner — if you’re willing to slow down and tell them the right way.

In this episode, we cover:
• How Oneida News started in 2012 — and why Adam chose to focus exclusively on positive local stories
• The challenges and rewards of staying hyper-local in a world driven by national headlines and negativity
• Why veterans’ stories have become some of the most meaningful episodes Adam has ever filmed
• The evolution of content creation — from kitchen-table interviews to polished, high-impact storytelling
• Advice for young creatives who want to start creating now, even without money, gear, or experience

This one is full of heart, perspective, and a whole lot of love for Central New York.

This is episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

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Show Markers:
(0:00) - Show Intro & Starting in Storytelling
(1:45) - Moving Back Home From DC
(3:45) - Start of Oneida News
(5:30) - Focusing on Positive Stories
(7:00) - Seasons of the Show
(10:15) - Memorable Stories
(12:25) - Evolution of Production
(14:45) - What's Changed?
(16:30) - Navigating Politics & Positivity
(19:00) - Common Traits of Guests
(21:50) - Focus on Oneida vs. Expanding
(24:30) - Great Spots in Oneida
(27:10) - Creating Community
(29:15) - Loving What You're Doing
(30:15) - Advice For Young Creatives
(33:15) - Belief in the Next Generation
(36:00) - Attracting an Audience
(37:30) - Rapid Fire Questions

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Adam's Links
Facebook - https://www.facebook.com/OneidaNewsCNY
YouTube - https://www.youtube.com/@OneidaNews
Instagram - https://www.instagram.com/oneida.news

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Love Living Local Links:
Podcast Email - media@lovelivinglocal315.com
Website - https://www.lovelivinglocal315.com
YouTube - https://www.youtube.com/@LoveLivingLocal315
Facebook - https://www.facebook.com/lovelivinglocal315
Instagram - https://www.instagram.com/lovelivinglocal315
TikTok - https://www.tiktok.com/@lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's Website - https://www.scottgrates.com
Referrals Done Right - https://www.referralsdoneright.org