Business And Brand Awareness Series: Episode 18 Communication In Team Build cover art

Business And Brand Awareness Series: Episode 18 Communication In Team Build

Business And Brand Awareness Series: Episode 18 Communication In Team Build

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Why Communication Matters in Team Building


Communication is more than just exchanging information—it’s about creating connections, building trust, and ensuring that every team member feels valued. Poor communication can lead to misunderstandings, conflicts, low morale, and reduced productivity. On the other hand, strong communication fosters collaboration, innovation, and a positive work environment.


Key benefits of effective communication in team building include:

• Enhanced Collaboration: Clear communication ensures that team members understand their roles and responsibilities.

• Conflict Resolution: Open dialogue allows teams to address issues before they escalate.

• Increased Engagement: Transparent communication makes team members feel heard and appreciated.

• Better Decision-Making: Sharing diverse perspectives leads to more informed choices.


Types of Communication in Teams


Jereè Ann highlights that understanding different forms of communication is crucial for building high-performing teams:


1. Verbal Communication

• Face-to-face conversations, phone calls, or video meetings allow team members to express ideas clearly and directly.

• Tip: Use active listening and a confident speaking voice to ensure clarity.


2. Nonverbal Communication

• Body language, facial expressions, and tone of voice can convey emotions and attitudes.

• Tip: Be mindful of nonverbal cues to avoid misinterpretation.


3. Written Communication

• Emails, project management tools, and reports provide a record of information that can be revisited later.

• Tip: Strive for simplicity and clarity in written messages to avoid confusion.


4. Visual Communication

• Slides, videos, or infographics help illustrate complex ideas effectively.

• Tip: Use visuals only when they add value to your message.


5. Listening

• Active listening ensures that team members feel heard and understood.

• Tip: Show engagement through eye contact and thoughtful responses.


Strategies for Improving Team Communication


Jereè Ann recommends the following strategies to enhance communication within teams:


3. Encourage Transparency

• Create an environment where team members feel comfortable sharing ideas, feedback, and concerns without fear of judgment.

• Tip: Lead by example—be honest about decisions and provide context for your actions.


2. Promote Bottom-Up Communication

• Empower all team members to contribute ideas regardless of their position or rank.

• Tip: Use suggestion boxes or surveys to gather input from everyone.

3. Resolve Conflicts Quickly

• Address issues directly and respectfully before they escalate into larger problems.

• Tip: Teach conflict resolution strategies during team workshops.

4. Schedule Regular Check-Ins

• Weekly meetings or one-on-one sessions help maintain alignment and provide opportunities for feedback.

• Tip: Use these sessions to celebrate achievements and address challenges.

5. Incorporate Team-Building Activities

• Fun exercises like role-playing or puzzles can improve communication skills while fostering camaraderie. Examples include back-to-back drawing or truth-and-lies games.


Overcoming Common Communication Barriers


Even with strong strategies in place, teams may encounter obstacles such as miscommunication or negative group dynamics. Jereè Ann advises leaders to be proactive in addressing these challenges:


5. Negative Groupthink: When teams fall into unproductive thought patterns, leaders should intervene with motivational activities or external training.


2. Micromanagement: Avoid micromanaging by trusting your team’s abilities while offering guidance when needed.


3. Cultural Differences: Acknowledge diverse communication styles within the team and adapt accordingly.


Communication is the foundation of successful teams—and building it requires intentional effort from both leaders and members alike. By fostering transparency, encouraging active listening, resolving conflicts promptly.

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