Billy Bohan Chinique: The Future of Travel, Fashion, and AI
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Billy Bohan Chinique: The Future of Travel, Fashion, and AI
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About this listen
Billy Bohan Chinique, VP of Marketing and Digital Innovation at Virgin Voyages, joins us to talk about the future of travel, fashion, AI, and brand storytelling.
He shares how he went from call-center sales to designing digital experiences, how he ended up styling Sir Richard Branson, and why showing up as your real self became an accelerant for his career.
We get into Jen.AI, the Jennifer Lopez campaign that pushed AI before it was cool, the making of Virgin’s AI-powered mermaids, the shift toward creators, and why “brand as operating system” is the only approach that still makes sense.
If you care about creativity, travel, leadership, or the next frontier of marketing, this is a conversation worth hearing.
Chapters:
00:00 Styling Richard Branson
02:10 Fashion and authenticity
03:55 Breaking into travel
06:50 Building Virgin Voyages’ digital platform
11:05 The origin of Jen.AI with J.Lo
16:00 AI-powered mermaids
19:50 Brand as operating system
26:20 The new creator economy
32:00 Talent, hiring, and AI literacy
36:20 Becoming an AI-native company
39:40 Billy’s legacy