Brand Partnerships - How Shake Shack and Fortnum & Mason are using cultural currency to stay relevant
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Brand Partnerships - How Shake Shack and Fortnum & Mason are using cultural currency to stay relevant
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About this listen
🚨 Fortnum & Mason × Shake Shack?! 🚨
No one saw this collab coming, but everyone’s talking about it. We delve into value exchange, exploring why it actually works and what it reveals about brands trading in cultural currency today. Building a brand that wants to stay relevant? Here's ep1 of Taste the Dumpling, fresh from our kitchen.
If you need some fresh and delicious thinking on your brand get in touch at bartholomew@wearedumpling.com
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