In this episode, David Bernard, co-founder of LeadBetterAI, sits down with Noa Lynne Sutherland, an acupuncturist and herbal medicine expert, who has defied the odds by thriving in a field where many have struggled.

With a focus on integrative medicine and patient-centered care, Noa reveals her journey from zero clients to running a flourishing clinic, Zoi Acupuncture and Herbal Medicine.

In this conversation, we uncover the secrets behind Noa's success, including the importance of authenticity, excellence in patient care, and the innovative integration of modern diagnostics with traditional Chinese medicine practices.

This podcast is a must-listen for anyone interested in health, wellness, and the transformative power of integrating traditional and modern medicine.

Whether you're a clinical practitioner looking to enhance your practice, someone interested in exploring alternative medicine, or simply a listener in search of inspiration from a successful healthcare entrepreneur, this episode offers valuable insights into achieving success and sustainability in the competitive world of healthcare.

#IntegrativeMedicine #AcupunctureSuccess #HerbalMedicine #PatientCareExcellence #HealthcareInnovation #ClinicProfitability

Visit zoiwell.com to connect with Noa or schedule an in person or telemedicine conference.

Visit leadbetter.app to find out how we help bring clinics to profitability while protecting and prioritizing the practitioners without compromising quality of care.

In this powerful and vulnerable episode of Dragon Fire.Sides, David Bernard sits down with Dr. Chloe Weber, DACM, L.Ac. — herbalist, and founder of Radical Roots and Noxi Herbs, two companies redefining what modern herbal medicine can be.

Chloe’s story is one of grit, heartbreak, innovation, and unwavering devotion. A single mother and practitioner, she entered the world of herbal entrepreneurship not because she wanted to, but because she had to — to support her son Remy, who lives with a rare genetic disorder.

Out of necessity, Chloe developed a unique hemp-based botanical formula paired with traditional Chinese herbs (nicknamed “Remy’s Revenge”), which profoundly supported her son’s quality of life. What started as an act of love became a mission — and eventually, a company.

In this episode, David and Chloe explore:

• Why practitioners must become advocates or the medicine won’t survive

• The urgent need for visibility, education, and public outreach

• How Chloe built Radical Roots and Noxi Herbs from scratch without outside funding

• Why hemp-based formulations are powerful — yet brutally difficult to market

• The hidden reality of supplement margins, manufacturing, and retail

• The challenge of maintaining integrity in an industry obsessed with profits

• Why more practitioners need to get uncomfortable, get loud, and get out there

• The identity crisis within TCM and why community matters

• What new practitioners aren’t told but desperately need to know

• How to keep going when your calling meets a society that doesn’t understand your work

Chloe’s honesty, rawness, humor, and relentless commitment to the medicine make this one of the most inspiring Fireside conversations yet.

This episode is for every practitioner who has ever doubted their path — and every parent, healer, or entrepreneur who knows they’re here to fight for something bigger than themselves.

Disclaimer:

This episode is for educational and informational purposes only. It does not constitute medical advice and does not promote, advertise, or endorse any specific herbal or hemp-derived products. Always consult a qualified healthcare provider for any medical concerns.

In this episode of Dragon Fire.Sides, David Bernard sits down with Ryan Encinas — former surgical first assist and hospital director turned cellular-health and nutrition strategist.

Ryan has been inside the belly of the beast:

• Cancer research & surgery

• Pediatric spine & brain cases

• Private hospital administration

• Front-row seats to how broken billing and “sick care” really are

Today, he works with a Fortune 100–level nutraceutical company using Raman spectroscopy to measure cellular nutrition and antioxidant status in real time — and then uses that data to help providers:

• Improve patient outcomes

• Add cash revenue streams to their practices

• And build businesses rooted in authenticity, not gimmicks

In this conversation, David and Ryan explore:

• Why 95% of people are nutritionally under-fueled at the cellular level

• How a simple hand-scan can act like a “credit score” for your cells

• The difference between quoting science… and actually running clinicals on your product

• How Ryan went from OR and hospital politics to nutrition, biochem & genetics

• Why “prevention is profitable” when you can measure what you’re talking about

• The role of discipline, self-honesty, and mindset in entrepreneurship

• Authentic content vs. formulaic “fake authenticity” on social media

• How he built a thriving business using organic content only (no paid ads)

• Why movement, fascia, and subtle energetics matter just as much as lab markers

This episode is for practitioners who:

• Feel trapped between broken insurance models and supplement guesswork

• Want objective tools to talk about lifestyle, nutrition, and risk with patients

• Are curious how to build cash-based, values-aligned revenue into their practice

• Know they need to show up online, but want to do it in a way that still feels human

Ryan and David also nerd out on how to become more like your own comic-book hero in real life.

Disclaimer:
This episode is for educational and informational purposes only. It is not medical advice and does not diagnose, treat, or cure any condition. Always consult a qualified healthcare provider regarding your personal health and any changes to your treatment plan.