Why Most Products Fail: Target the Right Customer, Not Everyone
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Why Most Products Fail: Target the Right Customer, Not Everyone
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About this listen
This episode explores the fundamentals behind building products and messages that resonate. We break down how segmentation helps you identify the right audience, how personas bring customer motivations to life, and how the Value Proposition Hierarchy reveals what people truly value — functionally, emotionally, and socially. You’ll learn how to connect these elements to design stronger products, better communication, and deeper customer loyalty.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.