#2 How a parenting problem became a global fintech cover art

#2 How a parenting problem became a global fintech

#2 How a parenting problem became a global fintech

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In this episode, Alex talks with Louise Hill, co-founder of GoHenry, about how a simple parenting problem turned into a successful fintech. Louise shares the early chaos of kids spending money online without understanding it, the gap she saw in financial education, and how that insight became a mission now serving millions of families.

They dive into the founder lessons behind the journey — adapting a product across cultures, making decisions based on “what’s best for the customer,” learning to let go as a leader, and scaling a global team without losing the mission.

A sharp, honest conversation for any entrepreneur building something meaningful from a real-life problem.

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