Leah Madden White Sands cover art

Leah Madden White Sands

Leah Madden White Sands

By: Leah Madden White Sands
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 Leah Madden has spent her career refining an Australian vision of swimwear that is both wearable and editorial, a balance of clean lines, sharp fit and a quietly subversive glamour. As founder, creative director and CEO of White Sands Swimwear, she has steered the Bondi‑born brand from a local idea to an internationally recognised name on runways in Sydney and Miami, on magazine pages, and across the feeds of models and tastemakers. White Sands launched on Bondi Beach in 2008, and its DNA has stayed true to that coastline: sun‑honest colour, confident cuts and an eye for fabric that moves with the body.Leah Madden White Sands Art
Episodes
  • Leah Madden’s Leadership in Building a High-End Australian Swimwear Brand

    Leah Madden’s Leadership in Building a High-End Australian Swimwear Brand
    Dec 10 2025
    In this episode, we dive into the leadership and vision of Leah Madden, the founder and creative force behind White Sands Swimwear. We explore how she combines design precision, operational discipline, and runway strategy to create swimwear that is both wearable and editorial. From Bondi Beach roots to international recognition, Madden’s approach highlights the principles of high-end brand building, innovative design, and consistent creative direction that define White Sands today.
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    4 mins
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