In this insightful conversation, the Is This You? team sits down with Tony Grant, Head of Marketing at Informa Markets and Non-Executive Director at IS THIS YOU. Joining us from Dubai, Tony shares his remarkable journey from the UK to the Middle East, revealing what it takes to build a thriving marketing career on the global stage.

This episode explores the realities of expat life in Dubai—the opportunities, the challenges, and the mindset shifts required to succeed in one of the world's most dynamic business hubs. Tony opens up about his career development, from hands-on marketer to strategic leader, and how he's driven over $1M in new business revenue while growing and developing high-performing teams.

Tony breaks down the strategies that work in B2B marketing today. He shares practical insights on lead generation, digital strategy, marketing automation, and how to make AI actually useful in your campaigns—not just trendy.

Whether you're considering a move abroad, looking to level up your marketing game, or building a career that balances big ideas with real-world execution, Tony's story is packed with lessons on ambition, adaptability, and what it takes to deliver results that matter.

Tune in for an honest and tactical conversation about career growth, marketing that drives revenue, and thriving as an expat entrepreneur.