In this episode of Beyond the Brand, hosts Adam Wright and Matt Huntly sit down with Matt Higgins and Ash White, managing partners at Dentsu’s Addressable Media and Total Commerce units.

Together, they explore the fast-evolving world of retail media, from its roots in Amazon to its expansion across major UK retailers. With years of experience guiding brands through media transformation, Matt and Ash unpack the changing role of creative, measurement, and collaboration in retail media today.

Key takeaways
▶ Amazon remains central, but UK retailers are quickly building sophisticated media offerings to compete
▶ In-store media and digital shelf insights are finally getting the attention and measurement they deserve
▶ Creative is emerging as a critical, and often overlooked, driver of retail media performance
▶ Standardisation and shared learning are accelerating the entire industry, even among competitors
▶ Brands that define clear objectives upfront are seeing the best results from test and learn campaigns

Why listen
▶ Hear how Dentsu is helping brands and retailers work together more effectively in this complex space
▶ Learn how to approach retail media planning based on objectives, not just RoAS
▶ Understand what is really going on behind the scenes at conferences and award shows
▶ Get practical advice for brands starting to invest in retail media or levelling up what they already do

Links & resources
▶ Matt Higgins on LinkedIn▶ Ash White on LinkedIn▶ Dentsu UK▶ Sampl – sponsor and host platform of the show

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