In this episode, Rachel speaks with Becky DeGrossa, founder of CounselingWise, about the evolving landscape of mental health marketing. Becky shares her insights on how private practice therapists can leverage local marketing and AI to thrive, even in a market crowded with venture-backed platforms. She discusses practical strategies for mapping the client search journey, creating visibility online, and building sustainable practices that attract the right clients.

• Becky’s unique blend of tech, psychology, and marketing experience

• Local clinicians’ advantage over large therapy platforms

• Combining local marketing with AI as a competitive equalizer

• Key strategies for Search Everywhere Optimization

• Common mistakes therapists make in local search ranking

• Becky’s top advice: do the work to create lasting visibility

• Is This the End of the Private Practice Therapist? – Mental Health Match

• The Marketing Formula That’s Fueling Small Business Success – Entrepreneur

Website: counselingwise.com | skool.com/private-practice-builders
LinkedIn: Becky DeGrossa

Website: https://www.traumaspecialiststraining.com/mental-health-evolution-podcast
Instagram: @thementalhealthevolution
LinkedIn: www.linkedin.com/showcase/the-mental-health-evolution/
Facebook: /TheMentalHealthEvolution

Music by Zach Harrison