Law of Attraction - 13. ATTRACTIVE POWER—DESIRE FORCE: The Magnetic Power of Desire - William Walker Atkinson cover art

Law of Attraction - 13. ATTRACTIVE POWER—DESIRE FORCE: The Magnetic Power of Desire - William Walker Atkinson

Law of Attraction - 13. ATTRACTIVE POWER—DESIRE FORCE: The Magnetic Power of Desire - William Walker Atkinson

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 Law of Attraction - 13. ATTRACTIVE POWER—DESIRE FORCE: The Magnetic Power of Desire - William Walker Atkinson (1908)Chapter 13 of William Walker Atkinson's Thought Vibration or the Law of Attraction in the Thought World, titled "The Attractive Power—Desire Force", delves deeply into the magnetic mechanism that powers manifestation within the Law of Attraction. Building on earlier chapters about thought waves, mind building, the secret of the will, immunity to negative influences, transmutation of worry, mental control, life-force assertion, and habit formation, Atkinson here identifies **Desire** as the vital, animating force behind attraction. He presents Desire not as mere wanting, but as a potent, love-infused energy that draws desired outcomes with irresistible power when focused intensely and consistently.Atkinson opens by addressing the problem of "mental leaks"—the wasteful scattering of thought-force that plagues those seeking success. Many people pursue multiple goals simultaneously, dabbling in this interest and that, allowing passing fancies and distractions to dilute their mental energy. This diffusion creates conflicting vibrations, weakening the attractive pull toward any single objective. The chapter stresses that true power emerges when the mind concentrates on one dominant aim. The person who succeeds is the one who "falls in love" with their goal, holding it in consciousness almost to the exclusion of everything else. Just as a lover devotes endless thought to pleasing their beloved—devising plans, anticipating joys, and prioritizing them above all—so must the aspirant pour earnest, undivided attention into their desire.This analogy of romantic love is central. Atkinson explains that when the mind is "thoroughly in love" with a thing—be it success in business, artistic mastery, health, wealth, or personal fulfillment—it generates plans, ideas, and opportunities subconsciously. The ruling passion or desire directs the subconscious mind to work tirelessly along those lines, even during sleep or idle moments. Mental force operates most effectively under the influence of strong, sustained desire. Scattered thoughts lead to scattered results; focused desire creates a powerful current that aligns inner and outer forces.Atkinson introduces **Desire Force** as a manifestation of universal **Love**—the underlying life principle that permeates all existence. He draws parallels to "chemical affinities," where elements are drawn irresistibly to one another, calling this attraction a form of love. Desire, then, is love directed toward a specific object. The more intense the desire (or love) for a thing, the greater the attractive force it exerts—both internally, fueling motivation and creativity, and externally, pulling circumstances, people, resources, and opportunities into alignment. Weak or conflicting desires produce feeble vibrations; strong, single-pointed desire vibrates with such potency that the universe responds in kind.The author shares personal insight, recounting his own experience of success through focused desire. He warns against the temptation to chase every shiny object or entertain competing ambitions, which pulls one out of the "current of attraction." To stay in the flow, one must nurture the primary desire, keeping it fresh and alive through visualization, emotional investment, and conscious prioritization. Feed the desire by dwelling on its fulfillment, feeling its joy as already real, and allowing it to inspire action. This nurturing strengthens the bond and amplifies the magnetic pull.Atkinson addresses potential misconceptions. Some fear that intense desire borders on obsession or selfishness. He counters that true desire, rooted in harmony with universal life, is constructive and expansive. It is not grasping but loving alignment. He also notes that desire must be backed by belief and will—elements explored in prior chapters—to become fully effective. Without earnestness, desire remains a faint wish; with passion and persistence, it becomes an unstoppable force.Practical application permeates the chapter. Atkinson urges readers to examine their desires: Are they strong enough? Are they focused? Do mental leaks drain their power? He encourages cultivating a "ruling passion" by consciously choosing one worthy goal, loving it deeply, and subordinating lesser interests. This single-mindedness sets the Law of Attraction into vigorous motion. The mind in love with its object becomes a magnet; obstacles diminish, helpers appear, ideas flow, and doors open seemingly by chance—though Atkinson insists it is law, not luck.The chapter ties Desire Force to broader New Thought principles. Desire is positive, life-producing energy, contrasting with negative states like fear and worry that paralyze or repel. By channeling desire constructively, one harnesses the same universal love that binds atoms, holds planets in orbit, and drives evolution. This force ...
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