INSIGHTS | AI in Context - October 2025
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
INSIGHTS | AI in Context - October 2025
-
Narrated by:
-
By:
About this listen
In this first episode of In Search of Insights — a new spinoff of the In Search Of podcast — Wikimotive Co-Founder Zach Billings joins Dan Barker to unpack the realities vs. misconceptions surrounding generative AI in automotive marketing.Why Watch
- Understand where AI tools actually fit into dealership marketing workflows
- Learn why AI content can't simply replace human SEO strategy
- See how Google's AI Overviews are impacting blog traffic and search behavior
- Get a preview of real data from ongoing studies into LLM behavior, content performance, and consumer search habits
- Walk away with clarity on what matters heading into Q4 — not just hype
00:00 – Intro: Welcome to In Search of Insights
01:00 – Zach's preferred LLM & why switching is a pain
05:15 – Early AI in automotive: From Anabot to GPT-3.5 hype
10:30 – Why early AI SEO claims were overblown
15:40 – What's actually changed (and what hasn't) in AI + search
19:35 – Google Analytics blog traffic drops & AI Overviews
23:10 – Human content vs. AI content: what Google actually respects
25:55 – Learning to prompt vs. learning to search
31:00 – LLMs vs. Google: different tools, different roles
36:05 – Common dealership misconceptions about AI content
40:05 – Upcoming studies: content length, transactional search, and LLM data
41:25 – Wrap-up & looking ahead to MRC presentationAbout In Search of Insights
A monthly, no-fluff snapshot of the automotive marketing landscape — designed for dealership stakeholders, management, and marketers who want clarity, not hype.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.