Send us a text

IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).

We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.

Then we get tactical:

• Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).
• What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.
• What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences.

Where to find everyone at IBS

• Homes.com booth: South Hall #4082
• Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE.
• Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).

The party 🎉🤠

Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.”

Quick links / contact

• Laura Hanson: l.hanson@builderdesigns.com
• Rick Baldonado: rbaldonado@homes.com
• Anya Chrisanthon: anya@anewgo.com
• Don’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅