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IBM Consulting and the Future of Generative AI

IBM Consulting and the Future of Generative AI

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What does reinvention look like inside a global consulting firm with nearly $20 billion in revenue? In this episode of Consulting the Future, I speak with Mohamad Ali, Senior Vice President at IBM Consulting, about how the company is navigating the shift toward generative AI—one practical use case at a time.

Mohamad brings a rare blend of experience across cybersecurity, data, and enterprise software, shaped by leadership roles at IDG, Carbonite, and now IBM. This conversation unpacks how that background is informing IBM Consulting’s current transformation, including how teams are working differently, where AI is being applied effectively, and why an open ecosystem matters now more than ever.

We look closely at how generative AI is already changing day-to-day consulting work. From improving decision speed to redesigning complex workflows, Mohamad shares examples of client engagements that show real outcomes rather than hypothetical benefits. There’s a strong focus on using AI to amplify human expertise, not displace it—a theme that carries through his approach to upskilling and workforce development.

As consulting shifts toward more software-driven models, Mohamad outlines how IBM is adapting its own culture and mindset to stay relevant in a digital-first environment. That means faster iteration, deeper client collaboration, and new ways of thinking about what consulting looks like in the age of automation.

If you're wondering how to build an AI strategy that works in the real world—not just in pilot programs—this conversation offers grounded insights from inside one of the largest consulting organizations on the planet. It also raises a broader question that every leader should be asking: how do we make AI something that empowers, rather than replaces, the people at the heart of our businesses?

Listen in to learn how IBM Consulting is approaching the future—not as a trend to chase, but as a challenge to shape.

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