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IAS Predictions, SMB Ambitions, and AI Bets

IAS Predictions, SMB Ambitions, and AI Bets

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 Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.
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