In this episode of the Cabinet Maker Profit System show, Dominic Rubino interviews Katie Smith from Wild Path Consulting, who shares why marketing isn’t about selling — it’s about building real connections with your best customers. Katie’s unique perspective, shaped by her time as a wilderness guide, will help you rethink how to approach marketing in your construction business.

Key Topics Covered:
1️⃣ How to define your ideal customer and avoid wasting time and money
2️⃣ Why marketing isn’t just about ads — it’s about showing up and serving
3️⃣ Real-world examples of contractors making marketing work without being flashy
4️⃣ Tips for staying authentic and community-focused in your marketing

🎧 Tune in and subscribe for more real talk about growing your cabinetry or millwork business!

💬 Leave a comment to share your thoughts or how you’re marketing to your ideal clients!

More about Katie Smith:
LinkedIn: https://www.linkedin.com/in/katiesmithwildpath/
Wild Path Consulting: https://followthewildpath.com/

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Also check out:
Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com
Profit Toolbelt: https://www.profittoolbelt.com/
Contractor Wealth System: https://www.contractorwealthsystem.com/

#constructionmarketing #contractormarketing #marketingstrategy #contractorlife #marketingtips #cabinetry #millwork #tradesbusiness