⚡️ High-Converting Websites Visual Swipe File: ⁠https://www.mmgdesign.net/visualswipefile⁠

Adriana Tica built her business almost entirely through content—but not the “post every day and hope” kind. In this episode, Adriana breaks down how to design content with intention, why newsletters outperform social posts for trust and sales, and how to build a marketing system that compounds instead of burns you out.

If you’re a marketer, consultant, or founder who wants content to actually support your business goals, this conversation will reset how you think about publishing.

CONNECT WITH ADRIANA

🌐 Website: https://adrianatica.com

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 – How Adriana built her business through content

01:00 – Strategy vs writing: where the leverage really is

02:13 – Why every piece of content needs a goal

06:00 – “Consistent garbage is still garbage”

10:31 – Why long-form content builds real trust

14:41 – Newsletter growth expectations (100 → 1,000 subs)

16:31 – Making your newsletter the center of your business

19:30 – Big ideas, content pillars, and offers

22:57 – Tool stack + AI as a thinking partner

26:11 – Collaborations as trust accelerators

33:43 – Building a business aligned with your values

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org